In July, Shell ran a 'best intranet site' amongst the many internal communications teams who manage its many intranet sites. The award was to go to the site which was most effectively managed.

When the winners were announced, Zircom had real cause for celebration - the number 1 site amongst the 500 entries was their own Shell Sulphur Solutions website. What's more, Contracting and Procurement and Shell Bitumen claimed the second and third spots - both of which are Zircom-managed sites!

To take the top three spots in an internal communications competition run by such a prestigious company as Shell is a real feather in our cap.

When Shell's Commercial Fuels business resolved to develop their online presence, they turned to Zircom to transform their ideas into a reality.

Pushing the oil giant's visual identity to the limit, the newly-launched site combines a simple-to-navigate structure with a sleek and professional style, allowing the strengths of the business to shine through and engage the visitor on their own merit. With its impactful visuals and interactive, engaging approach, the website presents a welcome addition to the Shell online fraternity, and another feather in the cap for Zircom.

» Shell Commercial Fuels

For organisations looking to drive performance improvements and match "best-in-class", benchmarking can be a powerful tool. To be world-class vs peers, organisations aim to be in the Top Quartile (top 25%) in terms of functional effectiveness and efficiency.

Top Quartile journey's are challenging for staff as they typically strive to do "more with less". The role of internal communication is important to help staff understand the journey and relate their role to the big picture.

Zircom provide marketing and web support for the Contracting and Procurement division of one such client - to help bring staff and leadership on that journey. That support includes:

- Development of presentational material to build the "Case for Change"
- Streaming video interviews with senior leaders to get the Change Message
- Creating leadership announcements to explain the organisational changes
- Creating Dashboard and Key Performance Indicators to show progress on the Top Quartile journey
- Managing webcasts to give staff the chance to engage with leaders
- Building trust with stakeholders through developing and publishing success stories

If you'd like to find out more about how Zircom can help you with Change Management and Internal Communications contact us.

When Shell Sulphur Solutions decided to develop their online identity, they turned to Zircom. Working closely with the business stakeholders, we were able to source and create a striking, sleek site which helps establish the young business at the forefront of the Sulphur industry, making full advantage of:

- Strong visual style with impactful imagery and design
- Professional and jargon-free copy to make the site accessible to a wide
- Interactive and smooth navigational style

Working with a number of teams within the business, we were able to orchestrate the site build and launch to ensure everything ran smoothly and without incident. Feedback on the site has been universally positive, with a number of other businesses within the organisation requesting we offer our distinctive style and effective project management to their web project.

» Discover more about Zircom and Shell Sulphur Solutions