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Bitumen Marketing Flash Map

The Brief
The Shell Bitumen Marketing team is based in more than 25 countries, which means that familiarity between team members can be an issue.

The Solution
Visual Identity
Create an engaging and informative tool to present the Shell Bitumen Marketing team, outlining their role, location, contact details and individual profiles.

‘Humanise’ an otherwise faceless team in a corporation where, like so many others, only names and email addresses are known. Putting faces to names can break down barriers; making people seem more approachable and accessible, an important challenge in an increasingly globalised business world.

Digital Media
A web based guidebook displaying the global team’s individual members, including photos and personal information, as well as role and contact information, was developed and created.

The visual layout offers a colour scheme and imagery that emphasises the professional, yet communal and human, element of the business.

Additional information includes the organisational structure of the department, the corporate planning process and a series of marketing frequently asked questions (FAQs).

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