Commercial Fuels WWWThe Brief
When Shell's Commercial Fuels business resolved to develop their online presence, they turned to Zircom to transform their ideas into a reality. Pushing the visual identity to the limit, the site was to combine a simple-to-navigate structure with a sleek and professional style, allowing the strengths of the business to shine through and engage the visitor on their own merit.
The Solution
Digital Media:
Working with a number of teams within the business to orchestrate the website build and launch; creating a strong online sub-brand with imagery and animation to create a rounded user experience; copywriting to best express the strengths of the business.
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