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CriterionCriterion Catalyst WWW

The Brief
Criterion Catalysts & Technologies are the world's largest supplier of hydroprocessing catalysts. After deciding their existing site needed something of a refresh, Criterion engaged with Zircom to redesign their web presence and reinvigorate the visual identity.

Alongside the build of the new website, Criterion required two exhibition stands to be designed and printed for an upcoming event in Dubai. With tight deadlines and multi-lingual copy, Criterion trusted Zircom to deliver in time for the conference.

The Solution
Digital Media:
Working to evolve the company's visual identity, Zircom created a flexible and sleek site with strong imagery. Having assessed the use of the site and architecture, we were able to significantly simplify the navigation, allowing visitors to find the information they need with the least hassle.

Print Management:
The design and production of multi-language pull up exhibition stands for event support, delivered to the event in Dubai with time to spare, ensuring peace of mind for the client.

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