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euroShell CO2 Calculator

The Brief
Develop digital elements of euroShell's environmentally responsible policy: create an interactive, easy-to-use online tool to allow Road Transport customers to calculate their CO2 emissions and work out their potential savings; create a template for

The Solution
Visual Identity
Create a strong visual layout to complement the existing project visual identity, and develop into a full identity, emphasising the environmental responsibility aspect of the project with strong imagery and clear, crisp colour palette.

Digital Media
Create a database-driven tool to calculate CO2 emissions based on a range of input criteria, with functions to email and print a final report to show methods of reducing pollution and cost, including a facility to log-in to the tool at a later date and track the latest emissions figures; design a template for online newsletter to internally promote latest news in environmentally responsible road transport.

» View euroShell CO2 Calculator

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